This idea focuses on spaces that have been adapted/used to play a sport within them. I’m pretty sure as children we would have all found an alley way or a nice wall to kick a ball about with a few friends due to the lack of proper facilities.

 However our imaginations allowed us to see the goal posts and fields that we were meant to be playing on. My idea taps into this idea of converting worn out spaces using the power of art to create safe places to play

sport within. The surrounding walls and flooring would be painted in a traditional adidas way, bold colours met with equality bold prints.

Stories written by real members of the local community on their experience of sport would be told along the way. A small treasure like map could be created in order to make sure all the key places are visited. The message behind his creation is that you don't need the best of everything to be successful as well as expressing the importance of space to grow connect and play with others and therefore preserve the limited outdoor space still available.

The adverts that I have are unconventional and uses the city as its chosen canvas to reach the awareness of it's target audience.