Preciosos (draft)

This campaign was presented to the client to introduce new tickets fares. But the client never made it.

"Precioso" means precious.
"Los preciosos" means something precious/beautiful/cute and with a good price.

We created a paper toy to express the cuteness of a "Precioso" with corporative colors of RENFE.

Hope you like it.

Los Preciosos: The new High Speed fares; flexibles, atractives and worderfulls.

Web fare / Star fare / Last call fare