Contextual Posters
The print adverts bring in the concept of how you interact with a.i.m via the message bubbles as well as connecting people in a human way. They play on the story behind each journey; it’s not just a car ride to Brick Lane behind that trip is you meeting up with your best friend’s birthday. It may be that you are late to Sunday lunch with all your siblings and parents, or you have to go to work after a lovely morning at home.
Car Livery
The car livery design is purposely very simple and stripped back keeping in mind the companies aim to achieving a 100% rate of driverless cars. It also allows the design to be consistent when on different coloured vehicles as well as different types of car, its key not to make a city filled with identical white blobs.s.
