Our goal was to develop a strategy where the recruitment team could target high prospects and begin a conversation with them. We developed a drinkware package featuring the recruitment team, icons showing our benefits and a panel for a hand-written message. We wanted the user experience to be personal. I researched packaging trends, type trends and poses—from there I sketched my ideas and made a mock up to make sure my ideas would fit the dimensions. From there I conducted a photoshoot with each recruitment team member. In Photoshop I color corrected, cut out, layer masked, feathered, adjustment layered and touched up. Once I was happy with the Photoshopping, I brought the subjects into Illustrator to finish the content and layout. Because I had a solid rendering, it was smooth sailing from here.
My biggest challenge was conducting the photoshoot. I had confident experience with my DSLR but when it came to directing unfamiliar people, I had none. To understand this process I scheduled two practice photoshoots with peers, each of us rotating being photographed and directing.
