Bute Capital supports small business with financial capital at a time when the banks have been reluctant to do so. The new Bute hare logo embodies the maverick spirit of the company. This is offset by a monochrome colour palette to indicate the company’s serious intent.
If we were to describe the Bute identity as ‘serious with a twist’ then that also follows through to the font choice, Droid, fuses contemporary and classical styling. Packed with personality and very easy to read on screen it is a font that works equally well across print and digital media.
Mash has delivered design consultancy, identity and website design for Bute. The CEO, Julian Harrison said of Mash, “creativity just flows in abundance”.