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    Women For Sale, Atzum http://yri.co.il/e/2011/01/atzum/reset/ Shalmor Avnon Amichay/Y&R Interactive Tel Aviv; Chief Creative Officer: Gideon Am… Read More
    Women For Sale, Atzum http://yri.co.il/e/2011/01/atzum/reset/ Shalmor Avnon Amichay/Y&R Interactive Tel Aviv; Chief Creative Officer: Gideon Amichay; Interactive Creative Director: Roy Cohen, Sagi Blumberg; Interactive Art Director: Dan Kashani; Interactive Copywriter: Liron Ben Yakov; Interactive Client Director: Amichay Kattan; Interactive Account Manager: Gadi Margulian;Interactive Studio Manager: Lena Feldman; Programming: Roman Rozanov; Design: Ofri Aizenberg; Comparison site: zap; Executive Creative Director: Tzur Golan; Creative Director: Yariv Twig; Copywriter: Sharon Refael, Oren Meir; Art Director: Gil Aviyam; Executive Creative Director, Branding: Zeev Ravid; Designer, Branding: Gilad Boby; Executive Client Director: Tal Fishbain; Account Supervisor: Yael Yuz; Account Executive: Lia Gat; Head of Strategic Planning: Yoni Lahav; Planning Director: Vered Golan; Planner: Ayelet Esformes; Office Producer: Marina Akilov, Shira Robas, Sigal Nugasy; Meishav Manager: Ziv Yom-Tov; Production Company: Eyal Naor EXP; Director: Roy Shalem; Photography: Eyal Nevo, Uriel Sinai; Media: Union; Actors Agency: Levana Hakim; Makeup and hair: Merav Levison, Betty Pakado; Costumes: Yael Shenberger; PR: Daniella Ribenbach Communications, Anna Magin PR; Recording Studios: Shapam, Soundhouse; Narrator: Oded Davidoff Read Less
    Published:
‘Women for Sale’: An Israeli Campaign Against Trafficking
 
An installation by Shalmor Avnon Amichay/ Y&R Interactive Tel Aviv for The Task Force of Human Trafficking draws attention to the problem of women trafficking. Part of the campaign was a petition calling to adopt a law proposal by which consumption of sexual services is a criminal offense.Real women were put on display with price tags and details including their name, weight, height and measures.

Human trafficking is the second biggest organized crime in the world. Around 2 million people are involved in human trafficking every year, the vast majority of them women and girls.

The installation aroused huge amount of publicity both in Israel and around the world.
 
My work was a website - "webstore", selling women...