Casa do Lavrador
After creating a respectful presence in the regional market, the brand "Casa do Lavrador" is distinguished since 1976 by its quality articles and, above all, excellence in the area of traditional heating solutions such as fireplaces closed or glazed.
Highlighting its loyalty to consumers, the brand was crafted around the "tree log" icon, for its meaning of life in perpetual evolution. Since the mission of "Casa do Lavrador" has always been to maintain a useful and close service to its customers, in the market since 1976, accompanying time and always trying to combine quality with evolution, the focus of the brand was to highlight this capability to adjust and remain faithful to its principles. The "tree log" explains this very thing: a company with history, with past, with experience; a symbol of respect, of trust.
The date marks a differentiation in the market and is "exposed" with pride in the new identity of the company. To precisely grasp the idea of the company's experience, it was intended to have the tree log in a cut out perspective, showing its rings to symbolize the proud past of the brand. This concept was combined with the emotion of "heat", precisely because it is the company's product focus: heating solutions. Also this was the path followed for the choice of the color palette: hot orange and brown tones, which give continuity to the initial concept of the new identity and preserve its emotional character and closeness to the client.