Gro
Fresh. Organic. Local. Non-GMO. Typical adjectives used to describe produce more likely to be found in farmers markets rather than in the aisle of a standard grocery stores. With Gro, I sought to create a bright and bold concept to reiterate the farm to table message, emphasizing a service that will bring produce straight to your door. Rather than lean on a more traditional color scheme using greens and other earthy shades, my intentional choice to use warm colors such as fuchsia and crimson bring out the tones within the fruity images.
