This branding exercise was for an upcoming mall in the City of Pune. The concept behind this mall was to create a new hangout for the youth of the city. The brand needed to exude energy, youthfulness and vibrant ambience. 

LOGO and Color Palette

Created a set of icons to match the logo for the different sections that the mall will cater to.

Business Stationery

These were a bunch of creatives to be placed around the mall on 'Space-on-Hire'

For the launch campaign, we created the tag-line of "Get Pulsed" and a series of billboards using the stripes in grey as well as the PULSE colors.

Specially created billboards for the Festival of Diwali to inform shoppers of the Shopping Festival at the Mall.