Starting with developing an idea board to focus the project around, I create the feel, color ways, font and goals I want to achieve in the final outcome. 

I then develop the bones of the website. Each page layout, what information needs to be displayed and what links go where. 

Next, a first round of logos are developed for the event. Sketches and mind maps are created to jot down basic ideas. Best ideas are then developed into vectors then worked upon and tweaked until they fit the clients needs. Then the selection s boiled down further and a single logo is chosen as the primary logo. In this case I have chosen to go with the top logo to develop further. 

These are the final logos developed for the event and to be displayed on the web page and any marketing platforms.

I then created a motion graphic clip for marketing purposes. I wanted it to be versatile in the ways it can be used. The logo can have images of video show through the logo or it can be a solid black on a white backdrop, in this example I have placed an calming ocean scene peeking through the main logo body to show this brand is focused around the ocean and turtles. 

The full webpage layout is then developed and the logo added. 

A motion graphic clip is made to aid in providing another marketing platform. This can be added in commercials, a clip on a web page, or used on social media.