Background
Whale Tales cater to a group of late 20’s to 30’s who can appreciate design and enjoys winding down with beer by themselves or with their group of friends.
Challenge
Create and make a physical label that will stand out from its competitors on the shelves or racks.
Solution
To express a sense of relief after a stressful day, I used a playful and whimsical tone with a nautical illustration approach. The style also is meant to appeal to younger adults looking for a sense of nostalgia in their fast moving social media based lives.
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