Joyce N. Ho had the incredible honor of being the first female title designer for Semi Permanent. Sponsored by Dropbox, the 2018 titles were a grand collaborative project where a dream team of ten super-talented people from all around the world was assembled.

The task: to create titles that spoke to the event theme of ‘creative tension’ while being playful, uplifting and would make the audience feel excited about the three days at the conference. 

Inspired by Ernst Haeckel’s work, the titles delve into a microscopic world and brings to life the real beauty of this unseen world. It follows the story of microorganisms from birth to death: representing ‘creative tension’ in three stages: pushing and pulling, friction, and release.

The process into making the titles were documented through four films by Ways & Means and accompanied by editorials for the Semi Permanent website (Part IPart IIPart III and Part IV).






Process






Features

Semi Permanent Part I: Meet Joyce N. Ho
Semi Permanent Part II: The Collaborators Interview
Semi Permanent Part III: Creative Tension
Semi Permanent Part IV: Making the Semi Permanent 2018 titles
Motionographer Feature: How I learned to stop worrying and love the bomb




Inspiration came from Ernst Haeckel, Klaus Kemp's diatom arrangements and microscopic cell structures




Preliminary design explorations for the pitch



Style frames from production



Type design and animation by Worship


Semi Permanent 2018 Opening Titles
2,092
16,954
48
Published:

Semi Permanent 2018 Opening Titles

Event title Sequence for Semi Permanent 2018. Inspired by Ernst Haeckel’s work, the titles delve into a microscopic world and brings to life the Read More
2,092
16,954
48
Published:

Tools