Joyce N. Ho had the incredible honor of being the first female title designer for Semi Permanent. Sponsored by Dropbox, the 2018 titles were a grand collaborative project where a dream team of ten super-talented people from all around the world was assembled.
The task: to create titles that spoke to the event theme of ‘creative tension’ while being playful, uplifting and would make the audience feel excited about the three days at the conference.
Inspired by Ernst Haeckel’s work, the titles delve into a microscopic world and brings to life the real beauty of this unseen world. It follows the story of microorganisms from birth to death: representing ‘creative tension’ in three stages: pushing and pulling, friction, and release.
The process into making the titles were documented through four films by Ways & Means and accompanied by editorials for the Semi Permanent website (Part I, Part II, Part III and Part IV).