NIKE - EMERGING MARKETS FACTORY STORES
Four seasons of creative direction for Nike Factory Stores EM.
I was tasked with elevating the brand message for Nike's factory stores in the emerging markets geography. This was tricky as the EM geography includes countries from all over the globe and NFS has wildly variable seasonal product. The solution was a fusion of photo assets and graphic elements sourced from a myriad of past print and digital campaigns as well as unique and remixed tag lines and copy.
