The challenge was to create a sub-brand for the HR department, under an antiquated mothership brand. We were fairly limited in our ability to elicit change within the organization, but the CTA tagline killed. Love the double entendres.
3-man metal outfit needed a brand and website. This was a fun project because they were wide open to ideas. The brand is best reflected via the photography and narration on their website - SteelDesignStudios.com
A carpentry outfit needed a brand and website. These guys were different. Extreme, even. And so that's why this tagline works. For the logo we went with a cross-cut feel. And their cards were plastic with a wood grain. WoodWorxCarpentry.com
Guy has a shipping container and wants to turn it into a mobile party venue complete with leather sofas bolted to the sides (which when unfolded become the floor), LED lighting, bamboo flooring, and a bar. We jokingly called him the "Box Man." We named the company, branded it with a CTA tagline, and launched it into the stratosphere.
Another sub-brand project, this time for a college's Peace and Social Justice Department that focused on the Holocaust. Within the department were four sub-departments, thus the colors of leaves on the tree. The tagline felt perfect. StanGreensponCenter.org
Brand refresh with little brand development, and more new narration and writing than anything. The commercial real estate firm focused exclusively on properties in North and South Carolina. With a strong tree icon, we felt that Rooted in the Carolinas was a good lead to pay off their primary offering, and used the tagline "We Know the Carolinas." for good measure. NewSouthProperties.com
Another brand refresh project and website. The company had a clipart photo of an owl as their primary logo/mark before we arrived. We took their main blue color and added a compliment then reimagined their logo in a way that branded their "S" The descriptor tagline was accurate. Scriptorium.com
