For a Strategic Writing and Design class, we were asked to create a campaign for Chevrolet’s all-electric vehicle, the Bolt EV. Working as the art director for my team, I created a cohesive set of deliverables in the form of a print ad, out-of-home ad and digital ad that followed the strategy outlined in our creative brief. The message we hoped to send was one that used affective association to make an emotional connection with the car, that of which was carried out by showcasing the vehicle being implemented into important life events that members of the youth and young adult market will likely encounter.
The campaign was selected as 1 of 6 submissions to be presented in front of General Motors.
