#noseusitio (on your site) is a public awareness campaign about the need for selective waste recycling. A 360º campaign with a simple and effective concept, based on careful art direction, numerous Street Marketing actions and a very careful traditional and digital media plan.
"With this type of campaign, we managed to raise awareness among the public about recycling, something that generates both environmental and economic wealth in the city."
María Gómez - Conselleira de Medio Ambiente.
The concept starts from a simple idea: If in our day to day we know how to order everything in our homes, why is it so hard to acquire these simple routines with our waste?
From this premise arises the main graphic idea, an exercise of decontextualization of objects in the domestic sphere, underlining the shocking and absurd not to order things in their place.
The mupis with the real still lifes, accompanied by information points and volunteers, in the main transit areas of the city, allowed us to be the focus of attention and to interact with many neighbors and report everything that the Concello of A Coruña can offer to encourage recycling.
One of the strong points of the campaign has been to make the idea real, to take it to the street. We have not created a mere graphic, but we have tried to give the campaign physical entity, pamper it and dedicate time, since the problem to which it is addressed is something of vital importance for society and sustainability.