That Design Co. was again hired by Bebecê Shoe Company for the development of its Exhibition Stand for the launch of their Spring / Summer 2018/2019 collection at the SICC 2018 (International Leather and Footwear Exhibition) in Gramado-RS / Brazil.
This time the inspiration of our That Design Team was the very fabric weave used in several of their shoes. The main idea was to create an interlocking structure of pine wood plates forming a geometric set, enhanced by the interaction between lights and shadows. The window display system is blended with the continuous shape of the facade as offering the brand new products for those who walk down the aisle.
Inside the stand the prominent media areas and sneakers become readings of the forms from the facade, but on a diferente surface orientation. The area destined for the Café receives the same Bike that was used in the advertising campaign for the next collection and even ended up being raffled among the visitors.
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Desta vez a inspiração do nosso That Team foi a própria trama dos tecidos utilizados em vários dos calçados. A ideia foi criar uma estrutura entrelaçada de chapas de pinus formando um conjunto geométrico, valorizado pelo jogo de luzes e sombras.
A vitrine de calçados se mescla à forma contínua da fachada como que oferecendo os lançamamentos da marca para quem transita pelo corredor.
No interior do Stand as áreas de destaque de mídia e sneakers tornam-se releituras das formas da fachada, mas em outro plano. A área destinada ao Café recebe a mesma Bike que foi utilizada na campanha de publicidade para a próxima coleção e inclusive acabou sendo sorteada pelos visitantes.
photos by @Marcelo Donadussi / built by Xtand
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