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About company
Moy prichal is a service that opens rivers for city residents.
Now everyone can provide themselves a small adventure without leaving home. The new tool opens the possibility of online buying for water recreation: a ticket for a tour or a cruise is can be paid with the mobile phone, lovers of single trips can rent their own ship. For the convenience of customers, the company has created a catalog of routes for excursions, and a detailed map will tell the user where to go for fresh impressions.
A new tool with which the water surface of rivers and channels will be subdued to everyone.
Solution
An unknown prehistoric man, who got on a log that was passing by, became the first navigator in history. With the development of civilization, water vehicles were constantly improved with the discovery of new materials and technologies — wooden boats and ships were replaced by compact cruisers combining speed and maximum comfort for passengers
The white lines of the logo outline the passenger cruiser — the best transport for a small trip on the water. Its sharp nose dissects the waves on the way, symbolizing the superiority of man over the once uncontrollable element. Like a cruiser, the service Moy prichal breaks all the barriers between the user and the desired rest, making the interaction with the system as easy as possible.
We linked the logo to the boat ticket. A line of dots in the center refers to a perforation that divides the image into two separate spaces: a passenger cruiser and a local mooring. When boarding the cruiser, the controller will tear off a part of the ticket, and the passenger will only have the sign of the ship as a metaphor of sailing away.
The project has a corporate assistant character — a curious gull. The blue-and-white bird will accompany the user on the site and in the app, that also refers to a water travel: gulls were constant companions in the long wanderings of sailors.
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