GUILTY | Commercial
Creative concept: Nathasha Bonet
Director and editor: Jonathan Meléndez
Guilty is the first clothing membership in Puerto Rico. Because it is an innovative concept on the island, there was a need to educate our audience and create brand recognition. That is why we decided to make a video that would explain the concept well, but at the same time entertain and add value to the content we see every day on social media.