Precious is an app that automatically tracks your baby milestones and lets you see their development. This app finds the baby photos on your phone and organizes them into monthly pictures, a time lapse, and calendar journal — all with no work required from the client.
This cute project required me to create illustrations, trims, borders, and stickers for the app as well for their social media ads.
The first two stickers were created based on the idea of summertime, giving it cool fresh aesthetic.
The first ten ads were composed based on fundamental everyday baby products. The idea derived from monthly tracking the baby's growth through the date, weight, height, and baby's behavior.
The six diverse sticker collections were created for twelve more ads, maintaining the format representation for the date, time, length and weight. Each theme also was created through different mediums like watercolor, markers, crayon, and flat drawings.
The black and white image of the laying baby contrasting with the stickers received the most success in all the ad runs.