At Corona, we believe that achieving what we propose does not depend on luck, winning should not be a matter of chance, we are the protagonists of our consequences. We believe that winning is a matter of knowing that you can achieve it, of getting to work and doing it.

That’s why we wanted to show that luck doesn’t play in soccer, Mexico does.​​​​​​​

VP: Federico Russi
Creative Director: Aldo Gonzalez
Head of Art: Jorge Marrufo
Associate Creative Director: Andrés Landívar, Santiago Gonzalez, Roberto Gabian
Copywriter: Pablo Miranda
Art Director: Raquel Jauregui

La Suerte no Juega - Corona México