SITUATION:
2017 was a great year for Latin music in the U.S., with 7 songs topping the charts
and Despacito staying #1 for a record-breaking 16 weeks.
Americans were loving our music, but our films? Not so much. 
IDEA: 
We created “Danceable Trailers” — a new way to promote the Chicago Latino Film Festival
in places our target was already tuning in: radios and dance clubs.
3 movie trailers were turned into reggaeton songs and used to promote the festival.
RESULTS: 
The festival had its most successful year ever:​​​​​​​
Awards

Lux Awards 2018:
Shortlist in Ecuadorian talent for the world: Idea

LIA 2018:
Bronze in 
Radio & Audio: Original Music
Shortlist in Radio & Audio: Use of Music


Danceable Trailers | Chicago Latino Film Festival
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Danceable Trailers | Chicago Latino Film Festival

SITUATION: 2017 was a great year for Latin music in the U.S., with 7 songs topping the charts and Despacito staying #1 for a record-breaking 16 w Read More
126
1042
1
Published:

Tools