LUIZA & MAYAR GROUP (LMG)
Concept, naming and branding created for the pioneering joint venture between Emirati and Canadian companies. Luiza & Mayar Group is a promising global investor group, deploying capital with integrity and ingenuity to accelerate economic growth for the long-term benefit of UAE and Canada.
After analyzing the client's briefing and incorporating some requested elements like "royalty", "nobility", "wealth", I needed to find a connectivity between the company name - Luiza & Mayar (which are the firstborn's names of the two owners) and merge with the other initial ideas. The chosen way was to compose a symbol in the form of a crown that represents the values informed and that, at the same time, represents the name of the company in some way. After finalizing the project, the word "Group" was changed to "Holding" and the logo was adapted.
