“Data Meets Passion”
Pirelli has engaged in a revolution: the digital transformation. A process that involves the company at every level, combining what Pirelli is world-renowned for: breakthrough technology, the people-centered approach and the constant commitment to passionate hard work.
The digital transformation is happening everywhere. Which is why in this year’s Annual Report Pirelli decided to narrate its story along with five others. They’re the stories of surfboard shapers, farmers, beekeepers, upholsters, tailors. Italian makers who were bright enough to see the future of their passion and their work in the digital transformation.
One of today's Italian leading artists has been called to interpret their stories: Emiliano Ponzi. He challenged himself and his work with the latest frontier of digital illustration:
the virtual reality.
The result are five synesthetic virtual rooms, designed in VR with the Google Tilt Brush technology.
Each room represents the story of a contemporary revolution.
A revolution fueled by data and passion.