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    For its first Modern and Contemporary Art Auction, the Milanese auction house Mediartrade asked us to realize the identity of the event and its a… Read More
    For its first Modern and Contemporary Art Auction, the Milanese auction house Mediartrade asked us to realize the identity of the event and its advertising. The graphic concept is based on a logotype composed in sans-serif, grotesk, it helped give the project a modern and contemporary look. Each word has been tilted to make the lettering more dynamic. The logo is often placed inside a yellow inclined rectangle which represents a painting but also the movement that makes the hammer during a pole. The rectangle has been placed, in light transparency, above some paintings and / or sculptures present at the auction. The logotype is often placed inside a yellow rectangle that represents a picture but also the hammer movement during an auction. The yellow rectangle has been placed, in light opacity, above some paintings and sculptures present at the auction. For this event we have created some advertising posters, banners, invitations, leaflets and various merchandising. Read Less
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MAT - Modern and Contemporary Art Auction   
Event identity ––––  2018

For its first Modern and Contemporary Art Auction, the Milanese auction house Mediartrade asked us to realize the identity of the event and its advertising.

The graphic concept is based on a logotype composed in sans-serif, grotesk, it helped give the project a modern and contemporary look.
Each word has been tilted to make the lettering more dynamic.

The logotype is often placed inside a yellow rectangle that represents a picture but also the hammer movement during an auction. The yellow rectangle has been placed, in light opacity, above some paintings and sculptures present at the auction.

For this event we have created some advertising posters, banners, invitations, leaflets and various merchandising.

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La casa d’aste milanese Mediartrade, per la sua prima Asta di Arte Moderna e Contemporanea, ci ha commissionato l’identità dell’evento e le relative pubblicità.

Il concept grafico si basa su un logotipo composto in carattere sans-serif, grotesk, che concorre nel dare al progetto un aspetto moderno e contemporaneo. Le parole che compongono il logotipo sono state inclinate per rendere il lettering più dinamico. 

Il logotipo è spesso inserito all’interno di un rettangolo giallo, anch’esso inclinato, che rappresenta un quadro e anche il movimento che compie il martelletto durante un'asta. Il rettangolo è stato posizionato, in leggera trasparenza, sopra alcuni quadri e sculture presenti all’asta.

Per questo evento abbiamo realizzato: manifesti pubblicitari, banner, inviti, dépliant 
e merchandising vario.





Thank you.