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About

The corporate design for NorthCoaster was a personal project for my own business. I is supposed to include all my creative output - mostly design… Read More
The corporate design for NorthCoaster was a personal project for my own business. I is supposed to include all my creative output - mostly design and music -under one label. Read Less
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A personal corporate design project
I founded NorthCoaster as my own business. I came up with the name during my stay in Venezuela as an exchange student in 2000, because of my homesickness. I felt a strong connection to Germany's north sea coast and inspired by the localism that is present in hip hop culture, I picked the name NorthCoaster for myself.
I wanted the design to reflect my own personality, being lively - thus the bright orange - and yet an analytical thinker. I have to admit, the choice of orange was quite easy, because it is my favorite color, too. And since it is a personal project, why not express my own taste.
The final step of the logo development: the choice was between a handicraft look and something more rounded
The business card
The note paper sheet
Design for a flyer
Design for an ad