Life Insurance Corporation Of India
Concept Design, 2012
Visual Design & Prototype
Tools: Adobe Photoshop
Scenario based screens for http://www.licindia.in/ website, one of India's leading Insurance company, had to be redesigned as part of an assignment, with a new layout and visual design.
The full-page layout and screenshot of page can be seen below.
Scroll down for the header, footer and other redesigns.
Original LIC Home Page
The original Homepage is cluttered and lacks focus. The content is not grouped properly and it lacks content chunking
Home Page
The redesigned Home page of LIC website.
The layout of the header is changed for the visual design and few interactions interms of content grouping and chunking. In the previous design the brand colors were not judiciously used, so I went for minimal and effective usage of colors. The menu options were changed for a proper grouping and data chunking.
Footer Section
At the first look, the footer in the previous design looked to me like a chunk of text lying there and I could not find the right option properly. In the new design, I categorized the links and arranged them vertical. This will make the searching for the right option and navigation easier for the user.
The login page was made clean and concise
Product Page
The Product page was chunked in tiles based on life events
