I created label and package design for Bloom the all natural tea. I wanted to create a nature inspired brand, while still keeping it fun and colorful. I hand drew illustrations of weeds, that I then created into a pattern, which can be seen on the inside of the box. The process of choosing and creating the final packaging was quite extensive. I finally decided to create a box similar to the boxes tea comes in, except with a handle made of fabric. Raise the flap on the right to see the process of the outer package. The final box includes a digital watercolor background.
Deliverables for this project include:
- logo design
- stationery set design
- stationery set design
- label design
- package design
- package design
initial hand drawn illustrations
first box concept
second box concept
final box design
stationary designs and branding
product photography
THANK YOU!
