PIDA GOLD AWARD WINNER 2018
We were given the task to create a packaging solution with unboxing as the keyword and aimed to make a package that would appeal to the modern, selective, high demanding customer who craves that extra something. To know how to achieve this we had to look at our society.
How do we think when we consume today and why?
The environmental issues claims more and more focus in our everyday life, because of this the consciousness of how we effect our planet is increasing and our buy bait has raptly changed. Today we are in greater extent ready to put in some extra money to support local businesses. Buying Swedish products feels luxurious, genuin and environmental friendly.
Fibermaterials are advancing while plastic is being banned, looked upon as a threat to our environment, making matt cartoon packages the symbol for a greener choice. While our consciousness is growing, so is our demands and our level of expectation are there for rising, this makes a nicely presented packaging solution crucial for a premium product, cause after all we are no longer only buying the product itself, but also the identity that comes with it.
With this in mind we chose to create a packaging for chocolate, but not any chocolate, luxurious, unique chocolate from the Swedish mountains in Västerbotten. Chocolate with genuine flavors from the northern forests, a koncept we call Klimpfjäll chokladtoppar/chocolate peaks. Klimpfjäll is a confectionery with old ancestors, a small business which cherishes the Swedish nature and its flavors. Luxurious chocolate that will be sold in cafés, sweetshops and well stocked grocery stores.
Instead of making an ordinary box of chocolates we took the nature theme and ran with it, making klimpfjäll stand out on the store shelf, challenging the customers expectations on a premium chocolate box.
With the unboxing keyword echoing in our minds we have created a table runner of chocolate peaks, a hexagon shaped tree stump which turns in to a chain of mountains once you unfold it.
This packaging solution celebrates the nature of Västerbotten in both shapes and graphics.
The simple and clean logo were the design of the Ä letter becomes a subtle shape of a mountain and the year rings discreetly floating around the packaging symbolizes not only the northern nature but also Klimpfjälls many years of expertise and passion for chocolate and the craft behind it. This all made out of Billerud Korsnäs artisan cartoon 270 grams per square meter, which we chose because of its flexibility and matt surface.
The simple and clean logo were the design of the Ä letter becomes a subtle shape of a mountain and the year rings discreetly floating around the packaging symbolizes not only the northern nature but also Klimpfjälls many years of expertise and passion for chocolate and the craft behind it. This all made out of Billerud Korsnäs artisan cartoon 270 grams per square meter, which we chose because of its flexibility and matt surface.
Klimpfjäll chocolate peaks provides the customer with an innovative chocolate box, a piece of Scandinavian design, ideal for dinner partys.
This packaging does not only become a practical table runner easy to reach from both sides of the table so every guest can get them selfes a delicious piece of chocolate, it’s also a decorative attribute, there’s no need to waste resources and material on extra table decorations. Klimpfjäll chocolate peaks is two in one, simply fold it out and your table is all set!
