PROBLEM: Under Armour is a brand that many Major League Baseball players wear, especially for cleats. For a client pitch, how do we make Under Armour different from all of the other athletic brands out there?
SOLUTION: Use the power of processing technology to generate unique patterns for each player based on their stats. With this formula, every player's pattern is different and unique to them. Fans can also get merchandise with these patterns, and even better, eventually get their own unique patterns!
The webpage prototype was designed to be as simple and navigable as possible. Under the "Technology" tab on the site, select "Wear Your Numbers" and then you simply select your team and then the player in the dropdown menu.
