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Mexicue
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Branding





Mexicue started with a passion for real, made-from-scratch cooking that began in a food truck that traversed Manhattan and Brooklyn. In 2017, High Tide partnered with Mexicue as they evolved into a restaurant and lively bar scene.








High Tide created a new branding and identity system inspired by the vibrant and flavorful ingredients of Mexican and American Southern cooking. Bold primary fonts set a distinct tone for the brand and are complemented by a vivid and celebratory color palette.








Finally, the smizing sun icon invites diners to come in, relax, and have a great time.





Photography: Kevin Kunstadt

Mexicue
2.5k
22.9k
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Mexicue

Mexicue started with a passion for real, made-from-scratch cooking that began in a food truck that traversed Manhattan and Brooklyn. In 2017, Hig Read More
2.5k
22.9k
69
Published:
Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives