Hartea Brief
To create a brand identity for an organic tea store based in Braamfontein, Johannesburg. Their goal is to promote tea to the world. Hartea believes tea, in all it's variants, is a healthier and more rewarding alternative to coffee.
They have a range of 10 teas planned to launch soon with aims to extend the range to 20 within a year. The company's business model is a highly ethical one, favouring fair-trade suppliers and ethical business practices over high profits.
The goal is to create a corporate identity that reflects their ethics and the variety of flavour in their products
Logo Process
Final Refined Logo : Grid, black & white and full colour
Stationery Items: Layout and Grids
Business Cards
Brand Manual
Promotional Item: Coasters
Data Visualisation Chart
This chart is basically showcasing statistics of rooibos tea exports, and the popularity of rooibos tea over black tea in South Africa.
Polymorphic Logo
