St. Valentines Self promotion gift
On Valentine ’s Day, the day when lovers declare their love for each other, offer chocolate and send greeting cards, we –being an established branding agency– thought it would be nice to treat our existing and potential clients with a special gift, confessing our love for their brand.
We designed two luxury chocolate packs, one for each group of recipients (existing and potential). The outer shell of the packaging was the same in both designs and bore no other information apart from a red heart shape, the universal symbol for love and affection.
For our existing clients, we designed three colour versions for the inside of the packaging so recipients within the same company would receive a different design. The inside of the packs read: “We are in love with your brand… We may be way past honeymoon but your brand still keeps us awake at night”.
For the group of potential clients, people from Greece and abroad whose brands we have been “eyeing” for a while, the inside of the pack read “We’ve got a crush on your brand. Would you like to talk about going steady?”
And so, on the morning of the 14th February 2017, all of our crushes received a personalized white envelope, with no sender address of course, in order to intensify the intrigue that the day requires.