user's avatar
Razer Cynosa Chroma Pro | Product Video
After Effects
Motion Graphics





RAZER CYNOSA CHROMA PRO

Reintroducing Razer Chroma in a way that no one has seen from Razer before.







STYLEFRAMES & STORYBOARD

The keyboard comes to life in a burst of colour, riding the waves generated from its own chroma. The colours chosen are loud and funky, almost psychedelic, giving Razer a fresh new image. Quick cuts and seamless transitions are used to create a rhythmic and exciting sequence while bringing forward the unique selling points. It builds up to an explosion in the end, and all the flashy animation gets sucked back into the keyboard, ending in a product shot.






2D EFFECTS ANIMATION

2D effects were done on top of the 3D animation. They come in the form of smoke, flame, and energy that escapes the keyboard, inspired by various chroma lighting settings.










Client:  Razer 

Direction, Design & Animation:  cum. creative 

VFX / post production:  cum. creative

Sound Design & Mix:  Fuse Adventures in Audio









Razer Cynosa Chroma Pro | Product Video
1.7k
13.1k
56
Published: