A logo re-design completed for The Smile Project, a happiness campaign based out of New York City with the mission of spreading joy. Founder Liz Buechele wanted the new logo to represent a whimsical and personal feel with hand-drawn letters and a simplistic color palette. 

Liz also wanted to create a hand-lettered logo for the SPARK (Strengthening Positivity and Reinforcing Kindness) clubs that schools have created in partnership with The Smile Project, keeping with the personal and whimsical feel. SPARK clubs participate in random acts of kindness in their own campus communities and help build a culture of giving.