Marks & Spencer – Speciality Range
The Speciality range of food was created because more than ever customers wanted to know where their food was coming from and how it was being produced. The emergence of farmers markets and specialist food shops offering good quality British food was also playing a part in what customers were looking for. From the grocery to the farm, to the bakery and so on, the Speciality range offered customers the best tasting foods from home and abroad. I worked on this project for the best part of my 3 year contract at Marks & Spencer. The design was created by the senior designer in my team and reflects the quality of the product and ingredients. The use of a solid black background, neutral coloured typography (sometimes gold foil), with beautiful, rustic photography offers a design that is simple and elegant. It was my responsibility to implement the design across every shape and size of packaging. I had to ensure consistency in every element of the design and make decisions about how it was going to work.
Client: Marks & Spencer UK | Involvement: Creative artworking