COMIQUE RÉVOLUTION // Wine Packaging // Trader Joes Brand
 
Client: Central Coast Wine Warehouse

Agency: Proof Wine Collective
Art Direction: Alyssa Boisson
Design and Photography: Sarah Berger
Wine: 2010, White Rhône Blend (Roussanne, Viognier, Grenache Blanc and Marsanne), Central Coast

Design Elements: The design elements were expanded on from the wine label, which pokes fun at the use of peruke wigs in the 17th century. At the time, hair loss was a one-way ticket to public embarrassment. Long hair was a trendy status symbol, and a bald dome could stain any reputation.