STASIS // Wine Branding // "True Love Waits"
Client: Rob Murray
Agency: Proof Wine Collective
Creative Direction: Josh McFadden
Design and Photography: Sarah Berger
Wine: 2010, Pinot Noir and Chardonnay, Santa Maria Valley
Design Elements: Inspired by late 1800's Spanish wine labels and Romeo and Juliet. The name "STASIS" comes from the idea that the wine itself is stuck in time, neither alive on the vine, nor dead. Similar to ACT VI SCENE V in Romeo and Juliet, where Juliet is thought to be dead, but she is also stuck in a deep sleep between life and death. It is a romantic, classical, and antique brand that sells around the $40 price point.
Printing Method: Offset, 3 SPOT Colors, Gold Foil.
