Patrick Parsons are a multi-disciplinary engineering consultancy with a global reach and are at the forefront of innovation in the industry. To coincide with a period of dynamic growth Everything were commissioned to reposition the brand and refresh the styling to encompass the drive and vision of the growing company.
Beginning with an extensive discovery phase including auditing, client and staff surveying and a number of visioning exercises we were able to produce a new and dynamic focus for Patrick Parsons.
Everything then defined a new services list for Patrick Parsons. All of the services were already being delivered by the company but many clients were unaware of the diversity of Patrick Parsons’ offering. To raise awareness of the services we created a simple coloured system which allowed new and lesser known services to gain equal positioning alongside more established ones.
A new website was built which featured an innovative and dynamic user experience, utilising animation, movement and fluidity to truly encompass and reflect the innovation and authority of Patrick Parsons as a world-leading consultancy. Photography and videography was commissioned showcasing the passionate people at the heart of the company. Printed collateral was also updated in the new styling giving a more representative suite of items which with which to raise awareness of their award-winning expertise, vision and mission. View the site at patrickparsons.co.uk
Printed collateral was also refreshed in the new contemporary styling where again, the new services list is featured prominently. A mix of modern and classic typography was used symbolising the full service offering that Patrick Parsons offer.
“The new materials and brand refresh has given the business development team renewed confidence when they go to visit clients and potential clients. They’ve allowed for our work to look much more professional when bidding and there’s definitely more of a drive now internally to push cross-selling of the services. Sales have increased since we worked with Everything is my Design and the company has grown significantly. It has increased organisational confidence and will be invaluable going forward as we will be involved in some big acquisitions. The refreshed branding will put us in a good position to handle this confidently.”
Lisa Johnson, Marketing Executive, Patrick Parsons