Logo and Visual ID Design for Score Xpert, a new football score prediction game. Score Xpert is an online platform where users compete each other by predicting scores of football matches. The design is based on the essence of football, scoring, which is also the focus of the game! Sepp Herberger, the coach of the german national team during the 50's, summarized what football is about by using geometry, "The round must go into the square". This quote was the inspiration for the logo. A ball ending up in the up right corner of the goal. Green color is used as a reference to the pitch. The dynamic but also bold sans serif font Atypical was chosen to reflect the feeling of the game.