THIS IS AN ONGOING PROJECT
THE CONCEPT
Galore is a fictional clothing rental that leases street style clothes, focusing on the two very different topics 'trend' and 'sustainability'. Street style is a style that is often based on personal individuality. Galore wants to take a stand against the throw-away society, by letting people share the trendy items in stead of buying them. Costumers has the opportunity to explore one's personal indentity through clothes, without causing damage to the environment.
WEB SITE
On the Galore website you have the ability to reserve clothes, browse and favorise products, manage your account and get information about the concept.
APP
In addition to the website, there is an app. You can easily keep track of your own profile, countdown for redelivery and it has it's own score system that counts all your good deeds (borrows, saying 'no to fast fashion' etc.).
GALORE WEAR
Galore has it's own collection, in addition to the other street style brands that is rented out. All revenues go to charity organizations that focus on sustainability and rights for the textile workers. The clothes from this brand are produced
locally in Norway.
locally in Norway.
PACKAGING
Galore is a clothing concept where the focus is on sustainability. The concept is about renting out clothes. It is common in clothing stores to have some sort of bag (often in plastic), and sometimes also pack the clothes in paper as well. It will not be credible for a sustainable brand to hand out bag after bag every time a garment is borrowed. Instead, you get a tote bag with your borrow, which you must return when the clothes are returned.
NEWSLETTER
In addition to the webshop, there is a separate app you can download to get push notifications on your smartphone, but not everyone wants to download an app (or owns a smartphone). Therefore, newsletters are also required.
BUISNESS CARDS
In order to reduce the use of paper, a number of decisions have been made to be as digital as possible. The business cards are easy to send via mail, social media and can be downloaded as QR code if needed. All employees and involved in Galore have the opportunity to send these to those who wish.
LETTER
A letter from Galore which is portrayed in the newsletter and in the store. It's purpose is to inform and "scare" the reader to change their habits and to use the concept.
Product photos: www.ymeuniverse.com/
Sporting Grotesque font: www.velvetyne.fr/
THANK YOU!
