Articulate Baboon
Articulate Baboon was launching a new concept gallery in Cairo. It would focus mainly on Street Art.
Most importantly, they wanted their identity to reflect the street art scene itself.
Our approach
We wanted to create a logo inspired by street art, a mark the gallery would leave on the Cairo art scene and on the streets.
Since baboons were very graphic animals, specifically their faces, they inspired our logo.
Using simple lines to illustrate the face, it became a space to enable creativity. Like in colouring books, simple lines you could fill with virtually anything.
The result was an identity that would empower anyone to create.
We designed the business cards, being a physical portable medium, to be actual stencils.
Anyone who visited the gallery and was inspired by all the Street Art, would then, go out and start creating.
A proposal for a hip street art gallery in Cairo, Articulate Baboon was about to launch and make a statement on the Egyptian art scene. They wanted their identity to reflect the scene itself.
