With a permanent setup at a popular roundabout and bus stop, Joy Eat needed a bold logo to attract the attention of passers-by. With a trailer on order, a logo and trailer artwork were needed to get the business up and running. 

From sketchbook to illustrator the ideas started out as bold typographic explorations and iconographic food illustrations. After being initially unsure what the menu will be, and with time being a factor, a typographic approach was chosen with a focus on a simplified logo that could sum up the overall personality of the company.

I created a logo that is bold and easy to read at a distance. The colour palette reflects the freshness of the sun and sea and is accented by a flowing wave pattern repeated throughout the design.