Evgeny Kazantsev's profile

“A Glass of Summer” Ad Visuals

Series of Visuals for a Juice Ad
These compositions were intended to be a part of fall-winter advertising campaign. Backgrounds behind the glass are photos of the actual locations where the citylight stands are placed. Fake see-through effect is achieved when the viewer comes close to the stand. Both the actual environment around the stand and the printed environment around the glass seems gray and dull while the glass and what is 'seen' through it looks bright and warm.

Creative direction and location photography are provided by Leo Burnett Moscow.
Brand: J7
Agency: Leo Burnett, Bang! Bang!

“A Glass of Summer” Ad Visuals
Published:

“A Glass of Summer” Ad Visuals

Published: