Leicester is a beautiful multicultural city, although the current branding in my opinion did not show this. Therefore I set out on creating a brand that did, the idea of Leicester being linked was that I went forward with. This message was shown through the visual language, lines reaching across poster, signs, tickets etc... creating links across Leicester. Each aspect of Leicester is represented with a different colour to give them individuality but the type and visual language keeps them linked together. Just like in Leicester everybody are individuals but we also all work together to make the city great.