Excerpt from the Pitch made:
I incorporated Centro’s colors into the poster, our tagline for the campaign, as well as copy to accompany. Lively photos of Centro and Urbania will serve to draw the eye in. The aim is to increase your web presence by attaching social media connections and a QR code to quickly link users to your website.
For the video, I chose to use student testimonials. I felt that having a student recall their experience had a bigger payoff over all for Centro. The two students picked were from different majors but managed to have equally amazing experiences. I chose to have real conversations (unscripted) with them and the payout was great, they touched on exactly what we tried to brand with the rest of our campaign. The video is also under 3 minutes. This is the time frame that delivers the optimal attention retention for a viewer.
Here are two pieces I created for a campaign in my Advertising class for Centro Studi Italiani.
