LG Chocolate Touch Hispanic Campaign

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In 2009, Avalon Marketing Partners asked me to takepart in LG's first ever hispanic Campaign. It was a great team to be a part of, even though we where scattered in different cities across the country. Our focus was on two test markets: Miami & Dallas (Key Hispanic Cities).

I was responisble for writing bilingual copy, and for directing the Radio and Cinema Spot. The campaign was a success, as the sales of the LG Cholocate Touch where really high in the specific markets we where testing.