Fedex wanted to expand their YouTube channel to be more user friendly, and also create more seamless content to engage their customers. The site contains "How To" videos, and also videos to help start a business, ship more efficiently, as well as marketing materials like an archive of TV commercials.
We tackled this project from a UX perspective. I worked closely with both the UX architect and the development studio K5 to create a great experience within YouTube's API. Along with this, we tied the visuals into Twitter to make a more cohesive social media experience.
I was in charge of the visual design, UI elements, and consumer-side experience. This space is also an evolving platform, with new material added weekly.