HEALTHCARE TRUST OF AMERICA // DESK CALENDAR
This piece was designed as both a client appreciation gift for the new year and to be used as canvasing collateral. Each month features one of the key real estate markets the company has a presence in, as well as duotone images of some of properties they own in those markets. Below the abstract map of their property locations are the statistics about there presence in the key markets. The goal was to create something new and different from their standard marketing materials, but still keep on brand. Additionally, the idea of an interactive calendar was attractive because it was an item that could last through out the year and would continue to receive client engagement.