Light-weight modular stand for Digital Ecosystems
WEBIT CONGRESS. ISTAMBUL, TURKEY
www.indissoluble.com
Digital Ecosystems stand was designed with a pixel-like structure in mind.
The company needed an appropriate atmosphere to present their services for
digital marketing activities at the biggest booth of the Istanbul Webit Congress,
Turkey.
According to the displayed product attributes, the stand had to be technological,
light weighted and open. It has been produced using only “smart” materials.
In addition, a good logistics were needed to be able to transport it due that most
of the pieces were produced and pre-assembled in Barcelona, 3.000 km away
from Istanbul.
We designed a modular building system composed by metallic cubes of 1 mm
thick aluminum sheet, reinforced by bending it. Each cube is 60 cm tall, weighs
only 2,9 kg, and itʼs made of 12 laser cut aluminum pieces.
Modules can be packed into flat boxes to optimize their storage and
transportation. The strength of the entire structure is given by the joint of dozens
of them. For the Digital Ecosystems stand we used around 300 units.
The resulting booth is demarcated by a 3,60 meters tall modular wall. Cubes are
painted in black using an automobile coating technology. The ones located at
sight height also have bright colors matching the Digital Ecosystems brand.
The stand creates a separated atmosphere form the rest of the pavilion, and
builds a unique space where commercial activity is combined with conferences
and social interaction.
